Once they are set up, blogs are easy to update. The typical blog entry is short and informal, making it easy for you to write – and easy for your customers to read. Because blogs are filled with a bunch of little blurbs, your readers are more likely to visit on a regular basis to read your latest commentaries. They also feature a search function, which your readers can use to find blog entries on a specific topic.
But like every form of marketing, a blog requires you to lead it in a strategic direction. Before you start your blog, make a decision about the blog’s theme and “voice.” Once you determine your goals, stick to the topic. You can weave your personality and stories into the blog, but always keep these relevant to your target audience. Make your blog a tool that provides helpful advice, tips, and musings to your readers. A blog that is really a sales pitch or advertisement will NOT garner a wide audience.
Here are some examples of the types of business blogs and the various types companies that might benefit from them:
1) Consultant Blog: This type of blog is widely used by a variety of service-based companies including marketers, interior designers, event planners, financial advisors, and so on. In fact, this is the type of blog that I write. The Consultant Blog primarily features a single person writing about their advice and observations. It is a way of highlighting your expertise in an area and building an active readership who trust your opinion to guide them.
2) Tourist Blog: Every Bed and Breakfast can bene